Nowadays, many companies have improved information technology in their company all over the world. The information technology includes anything that extracts data, information or perceived knowledge in any visual format for example via any multimedia distribution mechanism. Information technology now is becoming more important since that it can increase process efficiency, improve communication, and facilitate collaboration.
Process efficiency is like where we can complete the task within the time range. For instance, the web-based recruitment is one of the recruitment methods that had been used by many companies to get a wide range of feedback from applicant. With the aid of technology, a human resource recruitment staff will be able to get as many applications as they want in a given range of time. This helps them to reduce cost of advertising as well as getting applicant from anywhere since internet has no boundaries and a fast traveler. Information technology also helps to improve communication and facilitate collaboration. Despite using mail or traveling from east to west, a meeting can be done by using video conference video where both parties can view each other and listen to the audio clearly. This will reduce the miscommunication that might occur when mails are written.
Technology is the cause and drive for business strategy. There are five competitive strategies, which are cost leadership, differentiation strategy, innovation strategy, growth strategy and alliance strategy. Cost leadership refers to the ability to consume as low cost as possible from the company. Whereas a differentiated strategy is how a company can produce one different product from the other companies, for example Nokia only produces hand phones. Innovation strategy is when a company are able to make themselves unique, for example the Apple products. Apple has their own unique features where it attracts consumers to buy their product even though the price is high. Growth strategy is the ability to expand the company to other region or perhaps to be expanded abroad. Last but not least is the alliance strategy whereby a company is able to make networking with the allies who can then market their product. Hence, in a nut shell, a company must have at least a few of the five competitive strategies in order to have a well market share inside and outside region.
In conclusion, from this lesson I found that information technology brings about many advantages to an organization where it may enhance the organization effectiveness and efficiency.
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